Light
Bright light is best. It likes a lot of indirect light, and it can handle some gentle sun. More light helps keep the pink color vibrant.

Water
Keep the soil slightly moist, but not soggy. Water when the top part of the soil starts to dry a little. Do not let it stay bone dry too long.

Humidity
It prefers medium to higher humidity. If your air is very dry, the leaves can crisp a bit.

Temperature
Keep it warm. It does best around normal indoor temperatures and does not like cold drafts.

Soil
Use a well-draining potting mix. The pot should have drainage holes.